Broadband News & Trends
30% of Netflix Subs Take Premium Service
Parks Associates’ recent OTT video research reported that despite a price increase in October 2017, 30% of Netflix subscribers are now in their premium service tier. This is up from 21% in late 2017. Netflix’s basic tier fell from 35% of subscribers in late 2017 to...
Measuring Campaign Return for OTT and CTV
According to Nielsen, early two-thirds of U.S. households have access to a connected TV device offering endless media options. In their interview with Dan Robbins, Head of Ad Research at Roku, he answered some questions on measuring campaign return in the OTT (over...
European Smart Home Growth
Over the past decade, availability, awareness, and reach in smart home technology has increased exponentially. The North American market has maintained a lead in development and adoption of this market, and demand is increasing in other regions of the world. ABI...
Nielsen Reports on the Evolution of Consumer Devices
Over that past 15+ years, the number of consumer devices and services that consumers have access to have grown exponentially. One thing is clear: consumers continue to accept a multitude of viewing options and take full advantage of the amazing quality content and...
Customer Experience Improves with Focus on Service Rep
Employee productivity and customer loyalty can improve with a shift in perspective. Businesses that make service reps their top priority are likely to see this growth. Gartner, Inc. conducted a study where more than 2,000 customer service reps from roughly 30...
IoT Security Spend Will Grow 300% to $6 Billion by 2023
Juniper Research conducted a new study, which concluded that the spending on IoT cybersecurity solutions is projected to reach over $6 billion globally by 2023. This rapid growth is set to rise by nearly 300% due to spending by product and service providers in...