by admin | Jul 20, 2018 | Market Research
Parks Associates’ recent OTT video research reported that despite a price increase in October 2017, 30% of Netflix subscribers are now in their premium service tier. This is up from 21% in late...
by admin | Jul 19, 2018 | Market Research
According to Nielsen, early two-thirds of U.S. households have access to a connected TV device offering endless media options. In their interview with Dan Robbins, Head of Ad Research at Roku, he...
by admin | Jul 16, 2018 | Market Research
Over that past 15+ years, the number of consumer devices and services that consumers have access to have grown exponentially. One thing is clear: consumers continue to accept a multitude of viewing...
by admin | Jun 28, 2018 | Market Research
Some analysts believe that Netflix growth may have peaked as it feels the pinch from streaming competitors coming out with a variety of skinny bundles. Netflix is likely to continue growing over the...
by admin | Jun 2, 2018 | Market Research
Parks Associates reported that 40% of U.S. broadband homes have a least one OTT device, which is a 6% rise since 2010. Their latest figures show that Roku maintains in the lead for U.S. homes,...
