More than 50 million households are waking up to the idea of buying sleep tracking technology products

by | Jul 30, 2018 | Market Research | 0 comments

sleep tracker

According to new sleep research from Parks Associates, nearly 29 million U.S. broadband households currently use a sleep tracking device to track their sleep quality, while an additional 51% of U.S. broadband households are interested in buying a sleep tracking device. Sleep tracking devices in smart watches and fitness trackers allow users to analyze their sleep quality and patterns to identify problems associated with their sleep quality and health. While most consumers haven’t consulted their doctors about their sleep issues, increased awareness of sleep problems encourages consumers to do so if a negative sleep pattern is detected by their sleep tracker technology.

Sleep tracking technology is available in a number of forms, from the contemporary wearable to mattresses embedded with sleep sensors.  Wearable sleep tracking devices such as fitness trackers and smart watches offer the convenience of portability and provide customers with access to their sleep tracking data regardless of location. Data shows that about 25% of U.S. broadband households are willing to purchase a wearable sleep tracking device. Moreover, consumers that aren’t likely to utilize wearable sleep tracking technology have the opportunity to analyze their sleep patterns using bed stand monitors that utilize breathing patterns or mattresses with embedded sleep sensors. The future of sleep tracking technology shows the promising potential to integrating sleep quality data from multiple devices in order to create personalized solutions and aid in improving sleep quality through awareness.

Additional findings include:

  • 85% of consumers are willing to buy at least some sleep product to help improve their sleep.
  • 69% of consumers are willing to pay an additional 20% price premium for a mattress with embedded sleep sensors.
  • 37% of consumers find a sleep solution that can automatically adjust room temperature for optimal sleep “highly valuable”. A similar percentage finds a solution that checks that doors are locked when all in the home are in bed “highly valuable.”
  • Smart home product owners are strong targets for sleep tech; twice as many smart home product owners rate sleep automation use cases “highly valuable” as do non-smart home product owners.

For additional information on this sleep technology research study conducted by Parks Associates, click here.

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