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HVAC Dealers Sold 16% of Smart Thermostats in 2017
Parks Associates found that 16% of U.S. broadband households that bought a smart thermostat in 2017 purchased it as part of a new HVAC system through an HVAC dealer.Other findings:57% of smart thermostats were self-installed in 2017.4% of smart thermostat buyers...
Cable Prices Plateau After Years of Increases
Cable prices have been rapidly increasing for more than 10 years. In 2017, customers with pay TV or satellite service saw a 3% increase in cable bill prices. Since then, customers paid an average of $107 per month, reflecting a less than 1% increase.This drop is...
Viewers Who Watch Game Videos Subscribe to More SVOD Services
Nielsen Total Audience Report r Research Center: Broadband Cellular Consumer Home Health IoT OTT/Video Security Smart Home SMB WiFi/Home Networking
Consumers More Likely to Recommend Online Pay-TV Over Traditional
As traditional pay-TV’s net promoter score (NPS) dropped slightly in 3Q 2018, new research from Parks Associates found that consumers are more likely to recommend online pay-TV over traditional pay-TV services.Factors that influenced US broadband households to switch,...
Online Payment Fraud Losses to Reach $48 Billion by 2023
According to a recent study from Juniper Research, online payment fraud losses from eCommerce, airline ticketing, money transfers and banking services will reach $48 billion annually by 2023.High level data breaches are a critical driving force, resulting in online...
How BlackBerry Will Capitalize on Cybersecurity
Since the announcement of its planned acquisition of cybersecurity provider Cylance, BlackBerry is reinventing itself as a security company. The company’s focus will involve the convergence of mobile, Internet of Things (IoT), and traditional enterprise endpoints.The...
Over Half of US Broadband Households Value Energy-Efficient Initiatives
Research from Parks Associates shows that 56% of US broadband households consider having an energy efficient household is very important. Additionally, 91% of US broadband households have taken steps to reduce their energy consumption.Parks Associates will explore...
Service Providers Will Expand Digital Business Touchpoints
Research from Gartner shows that digital business services are moving beyond the cloud and edge to customers’ digital touch points. This may include things like engaging in Internet chatbot sessions or contact while one is booking a business flight.Through digital...
Over 50% US Home Security Subscribers Have Interactive Smart Home Services
According to Parks Associates “360 Deep Dive: Driving RMR Growth with Add-on Products & Services,” the security industry recurring monthly revenue (RMR) growth has plateaued since interactive services have reached 57% of security subscribers. The adoption of...
Smart Home Security Segment Revenue Growth is Slowing
New research from Parks Associates suggests that monthly revenue growth in the home security sector of the smart home market is flattening. The adoption rate has surpassed 50% according to research from Parks Associates. It was also found that over 75% of new security...