by admin | Aug 10, 2018 | Market Research
Nielsen Total Audience Report recently revealed that nearly 50% of the average adult’s day is spent listening to, watching, reading or interacting with media. With live and time-shifted television...
by admin | Aug 8, 2018 | Market Research
According to a recent report from Nielsen, Americans watched nearly 6 hours of video per day during the first quarter of 2018, a significant jump from the prior quarters. The report shows that 64%...
by admin | Aug 3, 2018 | Market Research
According to a recent Parks Associates study, nearly 41% of streaming device owners use their device daily or almost daily. Streaming media players are the greatest used Internet-connected...
by admin | Aug 1, 2018 | Market Research
eMarketer forecasts that the number of cord-cutters will jump more than 30% this year regardless of pay TV and OTT partnerships. Cord-cutters – adults that have canceled pay TV services – are...
by admin | Jul 31, 2018 | Market Research
Parks Associates released new video research that reveals how consumers are viewing content. According to the study, U.S. broadband households watch an average of two hours of alternative content on...