by admin | Oct 20, 2018 | Market Research
Nielsen’s research and data insights on consumer content and ads have made them a market leader in measuring audience engagement, help clients and companies maximize and monetize opportunities. Over...
by admin | Oct 19, 2018 | Market Research
Market research from Parks Associates indicates that 91% of OTT subscribers use Hulu, Amazon Prime Video or Netflix.While many other online pay TV and premium channel subscriptions have entered the...
by admin | Oct 19, 2018 | Market Research
In a recent study, Juniper research found that major video streaming services are seeing increased churn rates in the US and the UK, with Amazon Prime at -2.9% and HBO Now at -19.2%. Netflix on the...
by admin | Oct 19, 2018 | Market Research
With video content migrating from DVDs to online, access to digital content is taking priority over owning content. It follows that businesses seek to monetize digital content and that networks need...
by admin | Oct 17, 2018 | Market Research
A recent report form Parks Associates suggests that 47% of US broadband households will own a smart speaker with a voice assistant by 2022. The report also reveals that 55% of US broadband...
