Roku Continues to Lead in U.S. OTT Device Market

Parks Associates reported that 40% of U.S. broadband homes have a least one OTT device, which is a 6% rise since 2010.

Their latest figures show that Roku maintains in the lead for U.S. homes, owning 37% of the OTT market. Roku showed impressive growth, up 106% year over year.

The breakdown:

• Roku leads with multiple usability categories
• Apple TV leads in terms of gaming
• Amazon’s Fire TV leads in terms of easy setup

Additional findings:

• 70% of streaming media player owners use their device at least once a week
• 44% reported daily use
• 50% of smart TV owners also own a streaming media player