Parks Associates: One in Six US Broadband Households Own a Smart Watch

Data from a recent Parks Associates research study shows that one in six US broadband households owns a smart watch, suggesting strong product category growth through 2018. Additionally, the study reveals that about 66% of smart watch owners use them daily.

Smart watch users considered four key things when purchasing a smart watch: long battery life, easy functionality, activity tracking, water resistant and GPS capability. Fitness trackers are also expected to experience growth thanks to newer multifunctional designs and more sophisticated sensors.

For more information and to view speakers at the upcoming Connected Health Conference hosted by Parks Associates, click here.