Nielsen Explores the Importance in Representing US Latinos in Media

Latinos in the US represent 17.6% of the total US population and is also the fastest-growing demographic. Nielsen recently released a new video in their Diverse Intelligence Series that shares the perspectives and thoughts of four accomplished Latinos in media. The video series coincides with Hispanic Heritage Month and will release videos on Latinos in media over the course of several months. The videos showcase diversity within the Latino community and contributes to an industry dialogue about representation in a multicultural consumer landscape.

Additional information includes:

• In the US, Latino actors make up 5.8% of speaking roles.
• Ilia Calderon, Carlos Ponce, Pamela Silva Conde, and Angela Sustaita-Ruiz are featured in the video series.

For more insight into this Nielsen video series, click here.