Over-the-Air TV Homes Grew to 16 Million in 2018

by | Mar 15, 2019 | Market Research | 0 comments

TV OTA antenna

The number of homes using an antenna grew from 11 million in 2010 to 16 million in 2018, according to Nielsen. This amounts to a 50% increase over 8 years.

Most of the growth experienced in the over-the-air (OTA) broadcast industry came from homes that also watch Internet TV. In fact, 59% of OTA households combine broadcast TV with a form of Internet TV, according to Nielsen. Those who don’t pay for Internet TV services represent the group that watch the most OTA TV, averaging 5 hours and 48 minutes per day.

Additional findings include:

  • An increasing number of consumers are considering a more à-la-carte approach to their TV sources.
  • Of the 59% of households who combine broadcast TV with Internet TV, 51% use SVOD services and 8% add a service such as Sling TV or YouTube TV.
  • The average age of OTA-only users (no SVOD) is 55.
  • The average age of the group that watches both OTA and SVOD is 36. This group also spends the least amount of time watching TV, totaling 3 hours and 16 minutes per day.

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